Internet media is also called the fourth media. According to different media, people divided the news media into different stages of development. Use paper as the medium of traditional newspapers、use radio waves as the medium of broadcasting and use image transmission as the medium of television. They are known as the first media, the second and third media.
(New media art is a genre that encompasses artworks created with new media technologies, including digital art, computer graphics, computer animation, virtual art, Internet art, interactive art technologies, computer robotics, and art as biotechnology. The term differentiates itself by its resulting cultural objects and social events, which can be seen in opposition to those deriving from old visual arts. This concern with medium is a key feature of much contemporary art and indeed many art schools and major Universities now offer majors in “New Genres” or “New Media”. New Media Art often involves interaction between artist and observer. New Media concerns are often derived from the telecommunications, mass media and digital modes of delivery the artworks involve, with practices ranging from conceptual to virtual art, performance to installation.)
Every technological progress of mankind will bring great changes in art, such as the development of perspective and geometry influenced Renaissance painting; Mineral and oil purification technology affected the level of northern European painting bright and full of mold style; Machine production of pigments and optical results of the study contributed to the external light painting and the development of Impressionism. In the 20th century, the largest developing was graphics made a special technology influence for the art of language between art and science and technology.
This century, coupled with the development of popular culture and business of the popularity of television programs, Artists began to thinking accepted way of visual images and way of life, on the other hand, started with the practical, including photography, film, television images, including a variety of techniques to engage in such thinking and creativity.
Throughout the 20th century, photography and television, and even footage from the popular culture have been transformed into art media. Photographic record was originally a tool and commemorative, The artists distilled the collage of the technical approach from photographic, combine objectivity of images, make them into personal narrative method, then emergence the surrealism photography, like Cindy Sherman in《UNTITLE STILL》, she makeup herself as different kinds women and take photos by herself. Every photo makes you feel familiar. Like used to see American movies, maybe right maybe wrong.
In video art, artists combine characteristics of the electronic media of television, and create an unusual TV show -“art television program”. Like Nam June Paik “TV electronic painting”
As photography and film footage is important at the turn of the last century, Digital technology is a new turn of the century visual technology. It will certainly affect the development of visual arts. Collage and traditional darkroom processes in the synthesis of multi-exposure and multi-end, have been substitute by easier and more powerful alternative of digital images. The power of photography from the people trust their objectivity（Despite the fact that the objectivity is questionable）The crunch of objective image brings a sense of crisis about powerful tension between true and false. Digital images are pictures taken after the treatment, Digital video makes the mass of picture becomes infinite, so that it goes further than traditional photography, Incidentally, the photo appeared device style. In video art, digital technology makes it easy to share many video clips from the film aesthetics results. The method of deal time in a variety of classic movie means to apply to video. Such as “Flashback” as a reversal of time, activated memory flashback stock and so on. These relations greatly enriched the tradition of film language. 3D animation modeling of intervention is to make any wild notion might be visually realistic.
With the emergence of video and video installation, interactive became the advantages of video art to other traditional art media. The development of digital technology in creating the CD-ROM and networks that also makes use of the original number of projection television screen or expensive equipment to become more interactive be achieved easily.
Today people are talking about the evolution of multimedia art film is much better than the linear narrative film, the endless powerful combination of video, audio, text, hypertext links not only be used for itself but also for other texts. This make the text become a super-maze, and the interaction what it provides almost endless. Today’s multi-media art is only a crude embryo; we have more possibilities to explore.
Multimedia for the arts means that some kind of comprehensive rehabilitation. Multi-media will tie to all art styles together; the various arts create a combination of elements which can not be reduced to an integrated experience, which means integrated and decomposed exist at the same time. Such as Matthew Barney, make music video sculpture and many other kinds of media together to express his mind.
American cultural theorist Daniel • Bell once said: from the second half of the 20th century, humans change use read and write as the main method for accept of knowledge to see and hear as the main way. Even as a representative of neo-conservatism, Daniel • Bell still use the suspicion and criticism attitude to read and listen the culture, but turned to the image reading from the text reading is already an indisputable fact. TV, film, network and sound, image and text as one emergence into electronic books will have significant impact to human knowledge structure、 cognitive style and behavior undoubtedly.
arts technology business
However, there are some issues people feel lost and confused. Like Roy • Ascot and BENJAMIN WEIL, they were rarely talk about the artist’s artistic creation, more is on new media applications and control issues, and new media art market issues, which is a misconception of new media art, the most important thing is not artistic creation, but how to guide the artistic application of new technologies dominate the market. Of course, this is perhaps because the birth of new media art on a close relationship with the business. Roy • Ascot thought for the artists of the 21st century, the construction of the problem is more important than the issues presented. He said: “The interest of the internet, bio-electronics, wireless networks, intelligent software, virtual reality, neural networks, genetic engineering, molecular electronic technology, robotic technology and so on is not only about our creative work and circulating but also related to the definition of new art、aesthetic of apparition、the interaction collaboration and transformative. The aesthetics of apparition replaced the old aesthetic of appearance. The latter is only concerned with the appearance of the object and the absolute value of some specific. But the new aesthetic of coming into being is trying to transform culture through technology evolution technology.
He added: “The real creative digital artists is not about he knows how to use the new technology, such as select a kind of cooking recipes in cookbook, but how to use new technology to expand the market、testing the limits of science and technology and then make it change. Therefore, we are seeking for highly responsive intelligent machines and systems, it even can predict our needs, and show a certain extent of self-consciousness (but not artificial consciousness). Thus, in this culture, how does the artist work? We must seek new sources of funding to expand and supporters. The old market was dominated by art dealers and gallery, can not afford to treat such situation even if not all, but it keep going in self-re-conversion art and self-appropriation arts. We seem to be more receptive for new scientific discoveries and new attempts. At the same time, interactive communication systems、 interpersonal intimacy, and the interconnection of global Internet center, means that a new form of spiritual emergence. We need to establish a meaningful alliance to scientists、technology and enterprise, they not only challenge and test our creativity and imagination, but also provide us the possibility of reach for a dream.
Above Roy • Ascot conversation, we seem to get the impression that: the new media art technology will be gradually integrated into the media; new media artists will change into a media expert or replace by media technical experts; new media Art will be more commercial; new media art will exist for media technology and development. These make people confused. However, regardless of the direction of new media art in the future, it must with the development of IT industry and internet. We do not have to make a conclusion for new media art at present.
The development of new technologies will keep going, the interaction of art and science will affect our lives more and more, also we can say the boundaries of art and science will be increasingly blurred. However, we can not equate art with science and business, Technology need unity, standardize, stereotype, because only in this way is consistent with industrialized mass production; On the other hand artistic need individuality, originality, because only this can satisfy mankind’s aesthetic taste. We can put a new technology into creating art; but we can not equal a new invention as a method of Art.